The second update of the week is online now at Primalrecords.com, and I'm just going to get to the point here.

In addition to this week's new releases (which include not one, but four brand new pre-release white labels from Brique Rouge, as well as new promo action from Tango), we've just spent the past two days preparing for our first ever Half-Off Holiday Sale! What exactly does that mean? That means that right now, hundreds of titles have had their prices cut in half--we're talking imports as low as $4.99 and domestic records as low as $2.99! We have limited quantities of all of our sales titles, so be forewarned: This is a first come, first serve operation. We will try as hard as we can to keep our sales section in real time for the best possible fills, but since this is shaping up to be a busy holiday period, you'll have to cut us some slack here. Just be sure that we'll try our hardest to make sure you get what you want this Christmas.

In order to take advantage of this Holiday Sale, just head over to the Sale section in the Online Shop. A larger notice will appear on the site soon, but for now, we want our newsletter subscribers to get first pick of the lot!

Also up on the weblog soon will be an announcement concerning our winner for the OM and Primal Records Mushroom Jazz 4 contest. If you've made an order in the past 10 days that shipped and totaled up over $50 (excluding shipping), you're entered to win. Good luck on that!

As for this week's picks, here's the heavily abbreviated version:

BLAKKAT "Blak Power / Job Satisfaction" Tango (Promo) [House, Tech-house] Bass heavy house goodness from ever-prolific Shaboom honcho Mark Bell. Funky tech-house business graces the flip and hits the spot.

www.tangorecordings.com

DANIELL SPENCER feat. DOWNTOWN "Dweet Dat Doo" (Original & Llorca Mxs) Brique Rouge (Promo) [House, Tech-house] / NEHPETS "Lava Lamp'n / My Feelings" Brique Rouge Trax (Promo) [House, Tech-house] / BARIS BICAKCI "Believe In Me" Brique Rouge Trax (Promo) [House, Tech-house] / XAVIER MATHIAS "The Graphic Nature" EP Brique Rouge Trax (Promo) [House, Tech-house] Four brand new and exclusive promos from David Duriez's Brique Rouge camp with something for everyone--the vocal, the tech, the tribal, the deep. These are very limited and full-release copies won't see the light of day until February. Don't sleep.

www.briquerouge.com

UNKNOWN (JUSTIN TIMBERLAKE) "Like I Love You" (Kaskade Vocal and Dub Mxs) White Label [House] Stop pretending you don't like the fiery Neptunes production on the original. (And Justin can sing, dammit!) Here, Kaskade rocks it in funky deep house fashion--you can have the dub, but my pick goes to the tasty vocal mix. Limited white label only!

DJ SNEAK feat. BEARWHO? "Fix My Sink" Magnetic [House] Chicago legend DJ Sneak has a new record out on Oomph this week as well, but here, he teams up with DJ Bearwho? for a jackin' house record that rivals "Washing Machine" in freaky lyrical output and unbridled crowd response.

GREEN VELVET "Coitus / Red Light / Flash / Answering Machine" White Label [House, Tech-house, Techno] Speaking of Chicago, where would we be without Curtis Jones? This white label's got 4 fierce classics from the Cajual camp. Quite simply, no self-respecting house DJ should be caught without them in his or her collection.

MORGAN PAGE feat. COLETTE "All I Need" (Original & Halo Varga Mxs) Nordic Trax [House, Tech-house] If you've been out clubbing anywhere for the past few months, you've probably heard the CD-R. H-Foundation's Brian Varga goes solo and blasts out my favorite Halo production since "Future." Breathtaking.

www.nordictrax.com

Also in this week is new remix and production work from Jonene, Mike Dixon, Ben Camp (on Inversus promo), Chicken Lips (with Fire Recordings star Sasha Carassi on the remix), Jon Delerious, DJ MFR, Ricky Montanari & Davide Ruberto, Foremost Poets, Tom Churchill, Paul Johnson, To-ka Project, DJ Rasoul, and more.

New label output from Exun, Work, Ware, Transport, Oomph, NRK, DIY Discs, Airtight, Junior, G-Swing, Guidance, and Divine Recordings, among others, is also in.

One last thing: Local folks are invited to come down for pinch-hitter Primal employee Oscar's Get Underground! birthday party! Full details are on the site now, and the party--coming up this Saturday, December 14 at our underground basement spot in Downtown Oakland--will be amazing. On the decks will be Hector Moralez (Primal, Fries & Bridges), Rebecca Watkins (Primal, Get Underground!), EO & Shawn Hinman (Music Box), and the birthday boy himself, Oscar (Happy Birthday!). Be there.

That's it for me now. I'm absolutely knackered. Be good, folks!

(Norman Arenas)